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(Case study)Urban Ladder lost 96% stake to Reliance Retail for Rs 182 Cr.

Reliance retail Acquired 96% Stake in Urban Ladder For Rs 182 Cr.  (What it means for both companies) 

Case Study on Urban ladder And Reliance Deal 

 Reliance industries limited subordinate Reliance Ventures limited has acquired 96% stake in Bengaluru-based firm (Urban Ladder: Home Decor and furnish) for Rs 182.12 cr. making a more extensive drive into e-commerce based business as the biggest retail chain in Indian outfits to battle other international e-commerce platforms Amazon and Flipkart.

This is the company’s fourth addition this year after 100% stake for Rs 152.5 cr. in Tamil Nadu-based Kannan Departmental Store in March And 60% stake for 620 Cr. in Chennai based e-pharmacy Netmeds and Future retail assets in August.

Reliance retail limited has the option of obtaining the remaining stake, representing 100% of equity share capital. They will make further speculation of the remaining 4% stake up to Rs 75 Cr. in Urban Ladder and this venture is required to be finished by December 2023, the organization said in a recording with stock trades.

About Urban Ladder

Consolidated in India in 2012, Urban Ladder is occupied with working on a computerized(Digital) stage for home furnishings and stylistic layout items. It additionally has a chain of retail locations in a few urban areas across India which further empowers the reliance group’s digital and new business activities and broadens the bouquet of consumer items provided by the group, while at the same time improving client commitment and experience over its retail contributions.

Urban Ladder Downfall

This is the subsequent distress deal in online furnishing and stylistic theme space. Kishore Biyani’s Future Group had obtained Rocket Internet-owned Fabfurnish in 2016. Rocket had also invested over Rs 372 Cr. in Urban Ladder, it was sold for less than Rs 15 Cr. Before this game plan, Urban Ladder had raised over Rs 770 cr. from Steadview, Sequoia Capital, SAIF Partners, and Kalaari Capital. The organization has been fighting for as long as two years to discover new supporters, however, existing investors had written off it long back.

In fact, Urban Ladder reported a profit of Rs 49 Cr. in 2018-2019. Along with net losses of Rs 118.66 cr. and Rs 457.97 cr. during 2017-18 and 2016-17, respectively.

To conclude, It should be noted that one of Urban Ladder’s co-founder Rajiv Srivasta had left the firm a year back and later joined the Singapore-based Firm Antler as head of India and local associate.

About Pepperfry

With the acquisition of Urban Ladder, Pepperfry is the main and only independent part of the online furniture fragment. The organization as of late raised Rs 298 Cr. round driven by Pidilite at a valuation of over Rs 34 Million. In February 2020, chemicals maker Pidilite Industries invested Rs 298 cr. in Pepperfry, which includes Goldman Sachs, Bertelsmann India Investments, among its key investors.

About the investment in Pepperfry, Pidilite Industries’ CFO Pradip Menon had said, “Having an equity stake, obviously means that we will have a very close collaboration with these platforms and. therefore bring those insights to our organization and which can form a part strategy as the market moves gradually albeit in a very small manner to sort of a platform where ready to make furniture, etc., becomes more popular”.

About Reliance Retail

Reliance Retail (Part of Reliance Industries – India’s most valued firm), has raised about Rs 4 billion in recent months. After its subordinate-Jio Platforms, secured over Rs 14 billion this year from Facebook and Google among other prominent financial specialists(High Profile Investors).

Reliance Retail serves more than 3.5 million clients every week through its almost 10,000 actual stores in excess of 6,500 urban areas and towns in the country. It entered the internet business space with JioMart through a joint endeavor with Jio Platforms.

JioMart now has a presence in more than 200 Indian urban areas and towns, and it additionally keeps up an organization with Facebook for WhatsApp incorporation.

As indicated by sources, for the time being, the organization will keep on working as a different brand inside the Reliance ecosystem with CEO and co-founder Ashish Goel proceeding to hold his post for the present.

Hope You Found this case study on the urban ladder Useful.

Also read – Is Adani Modi’s favorite? Things you should know about their relationship.

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ParkAlex is a Co-founder of Moneyoversee | Digital Marketer | Full-time Blogger and a Free-lancer (Content writing and Social media). Pursuing Bachelor of Commerce at Delhi University. He shares his casual financial knowledge with the help of his blogs. He is a nighthawk, taciturn, and loves to live a simple life. You can find ParkAlex on Linkedin and Instagram.
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